Sales Training and Management System Development

Selling is the ONLY business activity that brings money to your cash register.

Our sales training program is structured around the customer qualification and follow up contact routines designed into the Customer Frontline system. Sales people learn how to navigate sales opportunity data and use the information as the value base to formulate an offer to buy for the customer. The Customer Frontline sales training program advances a sales person through three stages of professional development.

Stage 1: Pedagogy - basic skills to learn data entry, update and navigation routines to understand how Customer Frontline responds to what the sales person asks.

Stage 2: Implementation - daily Customer Frontline routines and procedures to find selling opportunities in the marketing database.

Stage 3: Innovation - create an offer to buy based on what the Customer Frontline data implies to be the customer's qualifications: "because you bought that I think you will like this because...".

Customer Frontline training helps sales people find and focus on closing opportunities each day. Selling becomes a daily system of qualified customer contacts. The results of our training can be measured by the increase in sales per employee.

We teach managers how to collect and organize customer data as a means to analyze the three elements of sales management: opportunities, initiatives and results. With Customer Fronltine a sales manager can audit the quantities and qualities of these data and use the results to direct sales and marketing resources toward the most productive opportunities. Sales management is a science with Customer Frontline.

Contact Us to discuss a sales training program for your company.